Thursday, August 28, 2008


My friend's boyfriend's sister was in the city this summer, interning at an marketing firm. Her team was pitching a redesign of Ocean Spray's new energy drink/juice Cranergy. She needed some help developing a design in Illustrator, and my Wacom tablet was just the thing. We also decided to visualize the design in 3D, something I do all day at work anyway. I managed to model the bottle from some eyeballed circles lofted together and slightly filleted. I then mapped the wrapper onto the middle portion and, presto, a pretty decent looking rendering. And the whole thing only took about ten minutes. Technology is marvelous.

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